In addition to the powerful functionality and flexibility WordPress is known for, its associated e-commerce capabilities have also expanded over the years.
As mentioned above, WooCommerce is the leading WordPress eCommerce plugin, and it now powers more than a quarter of the top 1 million eCommerce sites overall because it mirrors much of the flexibility and wide functionality WordPress provides.
From existing sites with outdated, clunky online shops to new merchants just getting off the ground, WooCommerce provides an easy-to-use approach to eCommerce that’s also highly effective—WooCommerce-powered sites are believed to generate between $10 and $15 billion in annual sales.
Another reason WordPress is increasingly seen as an attractive foundation for eCommerce sites is because of plugins like WooCommerce, Easy Digital Downloads, and BigCommerce, which allow for the creation of engaging online storefronts without hampering any of the flexibility WordPress provides as a CMS.
When those storefronts are hosted on a platform that’s specialized for WordPress, with tools and functionality built to support eCommerce stores (i.e. WooCommerce hosting), WordPress as an eCommerce solution really starts to shine.
While some users rely on WooCommerce alone to help power their online stores, others take advantage of a more modular approach, bringing in additional integrations and features that go beyond initial store setup to enhance things like search functionality and personalization.
